Embracing Neuroscience to Lead Transformational Change
Seventy percent of organizational change initiatives fail — and the reason has almost nothing to do with strategy, resources, or leadership commitment. It has everything to do with what's happening inside the human brain.
Required reading for every executive navigating organizational change in the AI era.
The percentage of organizational change initiatives that fail — a number that hasn't moved in 30 years of research.
This book is about that gap. And the neuroscience that finally explains it.
Why even your best performers resist, revert, or go quiet during change — and what’s happening neurologically when they do.
How to read resistance as information, not opposition — a signal pointing to hidden fears, unmet needs, and overlooked losses.
The six neurological barriers that predictably surface during change — and the specific leadership approach paired with each one.
Practical tools, reflective prompts, and real stories from Fortune 500 transformations — delivered with the honesty of someone who’s been in the room.
Travis has written the book the change management industry has needed for 20 years. The neuroscience is rigorous. The frameworks are immediately usable. And the writing is as compelling as the science.
Available in physical and e-book
Bulk orders of 25+ copies come with customization options, an option to include a virtual Q&A with Travis, and discounted speaking packages. Contact his team for pricing and availability.
Inquire About Bulk Orders →Pair the book with Travis's keynote and your team doesn't just read about the Six Barriers — they experience the responses in real time.